Collaboration: Topshop for Adidas

Two brands that I like, together!

I’m talking about the first capsule collection launched last week (20/03/14) by Topshop for Adidas Originals.

When I’ve heard about this collaboration, I was excited and very curious to discover it. I live close to the Westfield Shopping Centre and, of course, it’s very easy for me to do some shopping before returning home. So, the same day I heard about this news, I went to Topshop  to see the collection. There are twenty pieces inspired by London landscapes.

I didn’t buy nothing yet but I’m thinking about this one


What do you think about it? Do you like it?

Anyway, I’ve liked the philosophy of this collaboration, the celebration of the greatness of fashion and sportswear.

How the Topshop creative director and Vogue contributing fashion editor Kate Phelan said: “We’re in a sportswear revolution at the moment. Fashion is really driven by what’s happening in the sportswear world, it’s at the top of the radar in the fashion stakes – so to have Adidas Originals as a starting point was fantastic.”





(Images: Pinterest)


Liberty Large-logo

Liberty is the leading department store in Regent Street.

It is able to fuse fashion and the decorative arts completely and contemporaneously.

Liberty customers can find the best from the store’s iconic past beautifully recaptured like luxurious, contemporary Liberty collectibles – handbags, accessories, travel luggage, bed linens and tableware.

When I came into this department store, I cal feel relaxed in a magical atmosphere and I can discover something with a personal meaning.

Liberty is a very original shop and if you are a tourist you have to visit this store to breath the true London style.


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I’m excited for the new collaboration “NIKE X LIBERTY” for Spring/Summer 2014 launched few days ago (on 7 of April).

“The new collection sees some of Nike’s most celebrated footwear and apparel styles transformed with an array of timeless Liberty London floral prints.”



Do you like this collaboration? Are you thinking about buy something?

Let me know!


(Images: Liberty website – Nike website – Pinterest)

H&M Conscious Collection at Westfield

Yesterday I was doing shopping in Stratford, at Westfield shopping centre.

It is very big, there are more than 300 shops and 70 restaurants.

The Westfield is a paradise for the fashion lovers!

I was looking for some spring and fresh garment, I saw the H&M window and I decided to have a look to the H&M Conscious Collection.

H&M Conscious is the name for all H&M’s work for a more sustainable fashion future.

H&M is a brand that run in a way that is economically, socially and environmentally sustainable.

The company wants to be the change in the world, making sustainable choices in the fashion industry.

Its commitment is about:

provide fashion for conscious customers;

choose and reward responsible partners;

be ethical;

be climate smart;

reduce, reuse, recycle;

use natural resources responsibly;

strengthen communities.


Below some piece from H&M Conscious Essentials Spring 2014 Collection:








All the pieces in this collection are made of sustainable materials and take inspiration from the movement and shapes of modern dance. 

This line is made of Monocel, a new bamboo fiber that feels just like cotton, the stretch fabric is made of recycled polyester.

I really like this collection and its philosophy.


(Images: Pinterest – H&M website)

Cara Delavigne for Mulberry

There’s a new cool collaboration in the fashion system: Cara Delavigne, the famous British model, for Mulberry.

Mulberry is the English design company renowned worldwide for its craftsmanship and quality.

Mulberry discovered Cara’s passion for creating and designing and a new bag was created!

It is both elegant and practical, capturing Cara’s personality, her charisma, her cool.

The bag, available in three sizes, is functional. It’s possible use it in each occasion.

“Whatever it is that you do, this bag will come with you”, said the top-model.

Inside the bag, there is a small lion rivet and a heart shape patch based on Cara’s own heart tattoo.

To be honest, I prefer the classic Mulberry line.

What do you think about this collection?

Below you can see the whole line… Let me know!



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(Images: Mulberry website)

Current London fashion trends

What are the trends for the new season?

London streets never fail to inspire me fashion outfits!


Crop Tops, of course!

It would be better to start with the gym routine.




Topshop crop top



Black and white prints.



Reiss graphic dress



Fringe details everywhere.



Oasis fringe dress


Floral fantasy!

…Like every spring?


Primark floral dress


What is your favorite trend for the spring 2014?


(Images: Topshop website – Primark website – Oasis website – Reiss website)




Chanel Couture Sneakers

During the last Fashion Week in Paris, Karl Lagerfeld has surprised his audiences about the shoes. Each model wore a pair of flat sneakers!

On the catwalk the sneakers were both chic and sporty, giving “a different attitude”, encouraging the models to run and skip down the grand staircase that led to the runway.

There were also knee and elbow pads, all in the spirit of sportiness in a luminescent atmosphere.

“In the history of fashion, around 1800 to 1840 or 1845, women had flat shoes. Even with a ball gown, they had flat shoes,” Lagerfeld said in a video interview posted on Chanel’s website.

I think Karl Lagerfeld has been brilliant!

This trend is now very easy to see on the London streets.

The typical British girl, in fact, wears often sneakers, not just during gym-time!





(Images: Vogue)

“Hello, my name is Paul Smith”

The last month I went to the “Hello, My Name Is Paul Smith” exhibition at the London Design Museum.

I really like what the exhibit showed: his quotes, his life, his pictures, his iconic garments.

I was very attracted by the philosophy of Paul Smith shops. Each store is different with a unique designe approach behind each one. The researched and eccentric objects are the attractiveness of each shop.

A selection of book, jewellery, art and antiques complementing the clothing collections.

All the shops of Paul Smith give a memorable experience, from a shocking pink building with movie set styling on Melrose Avenue, LA, to a Japanese garden at the core of the Jingumae store in Tokyo.

The shops offer something completely modern with a sense of traditional values in the way that customers are treated.

Therefore, I like the philosophy of the retailing strategy that is about the feeling that someone cares.



(Images: My pictures)


The Burberry Beauty Box

Recently, I went to the “Burberry Beauty Box”, a beauty corner launched just the last December (2013).

It represents a new concept of make-up, fragrance and fashion sits alongside the “Chanel” and “Dior” beauty boutiques in the historic “Market Building” of Covent Garden, which is now the London’s prime beauty destination.

The store gives a mix of fashion and beauty over two floors and multiple areas. This shop offers an amazing experience with digital innovations. There is a 16-foot “digital chandelier” showcases the monthly story, bringing new looks and products to life.

Upstairs it’s possibile to create own signature look with a personalised Beauty Styling consultation, or get some gift inspiration at “The Beauty Box Bar”. The digital experience ends with the possibility for the customers to pay by IPad while everythink is wrapped and boxed. The customers are supported during the shopping experience within the shop, given them knowledge on the product ingredients and benefits, and also out the store, with after-sales services and sales return.

It is an amazing beauty corner!













(Images: Burberry Website – Vogue UK)