Few days ago I went to the Burberry’s flagship situated in Regent Street. It is the biggest Burberry store in the world. It is designed to reflect its website.
The whole area is circular and has galleries where customers can look down at the middle of the shop panorama when they are at the first floor.
The floors reflects the “Burberry Pyramid”: “Brit”, “London” and “Prorsum”. Indeed, the store brings the digital world in the physical space.
The amazing surprise is when an item is selected to try on in one of the fitting rooms. Each garment has an RFID (Radio Frequency IDentification) tag inside, through which it appears on the mirror in the fitting room as the customer enters.
The customer can know the materials and the possible combinations with other Burberry items.
There are also several messages for the customers through screens, audiovisual experiences, live streaming of catwalks directly to flagship stores, streaming of shows in 3D technology.
(Images: Mine – Burberry website – Marie Claire website – Vogue website)